Set The TaTas Free Any Damn Day You Want Because It Has Nothing To Do With Cancer


You guys know I am a preacher of removing the “judgy-pants”… especially when it comes to parent-on-parent or woman-on-woman judging.  For some reason though, I have not been able to get rid of my judgy-pants when it comes to social media and/or marketing.  It’s like some nighttime gnome sneaks into my bedroom at night and puts them on me.  Then when I wake up in the morning, I’m fuming and instantaneously aware of everything that’s wrong about my social media streams.

If people would stop being so stupid it would all be a lot easier.

If you exist on Facebook at all, you’ve probably seen this going around:

set the tatas free


I hear this was started by the same horny french dudes who are in charge of Boobstagram – where women can upload photos of their boobs.  I seriously thought it was impossible to raise any less awareness than dying something pink – but I was wrong.  I’ve even seen some people online claiming that it came about because of all the studies that have shown that certain types of underwire bras can increase your risk for breast cancer.

You mean all the non- existent studies?  That’s one of the dumbest cancer myths I’ve ever heard.

This in no way supports breast cancer awareness.  It’s minimizing and detrimental.

October 13th is in fact the one day a year where we recognize those that have been diagnosed with metastatic breast cancer – cancer that has spread to vital parts of the body.  For many women who have reached this stage of the disease, it is about prolonging life as comfortably as possible… and yes, many of them have already chosen to lose one, both, or parts of their breasts.

I can’t think of a worse day to try and coerce women to walk around bra-less.

October is Breast Cancer Awareness month.  It’s not so much about saving boobs as it is about saving lives.  So many women with the disease have already lost their breasts in an effort to survive…

and now we’re starting to go overboard with making everything pink.  Pink products don’t raise anyone’s level of awareness.  We are all aware that breast cancer exists – but we are not all aware of the facts.  A single pink ribbon pinned over someone’s heart speaks more to me than a giant pink ribbon plastered on a family-size bag of chips.  Instead of dying things pink, why can’t we print a fact or two on every product package?  Why can’t we be a little less provocative and sales-y with such a serious disease?

A few years ago colorectal cancer was the second most common type of cancer worldwide (next to lung cancer), yet no one goes around shouting “show me your rectum” “upload a photo of your bowels”, and “It’s Take Off Your Underwear Day – set your rectum free”!

I know several women who are breast cancer survivors… and I know one who lost her life to it.

If I take my bra off on October 13th, it’s because nothing feels better after a long ass day…

and I’m smart enough to know that the only person who may become more “aware” because of it is my husband.


Oct 13







11 responses to “Set The TaTas Free Any Damn Day You Want Because It Has Nothing To Do With Cancer”

  1. michelle says:

    Oh my God – thank you! The No Bra Day picture is all over my facebook feed and it’s in such poor taste.
    Do they really think we are all going to fall for it? And how disrespectful to survivors out there. I can’t imagine what they must feel like when they see it.

  2. Arnebya says:

    I’ve seen this going around and like allthepink I wondered why it didn’t really coincide with what “awareness” is about. I want to respond to all the bullshit I see by typing simply, “Ask a survivor.” (OK I probably want to add stupid ass or bitch to the end of it, but I don’t. Progress).

  3. Shell says:

    The dad of one my son’s friends posted about this on facebook and I was creeped out. What was he saying? That he’d take off his man bra that day? Or that all the women he’s friends with should walk around braless so he could oogle them.

    I don’t see how it would cause awareness. “Oh hi, do you see how my nipples are sticking out of my shirt? How my boobs are now droopy instead of being lifted up by my bra? Well, let’s talk about breast cancer.”

    Um, no.

  4. Alison says:

    The gimmicky “breast awareness campaigns” PISS. ME. OFF. What does telling people where they put their bag, or what color their bra is have anything to do with awareness? And there is plenty of awareness, but not enough support.

    Thank you for this post, Jenni. Bravo.

  5. Thank you for this post, Jenni! You’re right, it’s about saving lives. It’s about education, support, and research for a cure, that’s it. People are aware of breast cancer, but what are they gonna do about it? That’s the real question. Being someone who has been sick and also someone that lost a friend (my treatment partner), I know for a fact that all the pink products in the world are not going to help someone understand what this disease is about. This disease is a murderer. “Set the tatas free” can suck it. Okay, I’m done 🙂

  6. Di says:

    I was searching to find out where this tata’s ad came from and then came across your blog.
    I shared your blog and your pic on my facebook page.
    KUDOs to you!

  7. Marta says:

    You are brilliant and absolutely right.

    That is all.

  8. MILF Runner says:

    What you say here echoes my mom’s sentiments. She’s a two-time survivor. Her sister was not. It’s not about pink and it’s not about freeing tatas. You are so right. Thanks for this.

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