What is it? It’s a campaign on behalf of a charity started by Alicia Keys called Keep A Child Alive. Some heavy hitter celebrities ended their digital lives this past Tuesday (World AIDS Day). This means they’ve signed off of social media platforms like Facebook, and Twitter, and will not sign on again until the charity raises one million dollars.
Hot Nerd’s reaction was “Could they do any less“?
And I think I’m so confused by this because, although the idea intrigues me, what Hot Nerd said rang true to me. So… they’re just not going to tweet, until us- the poor fans, come up with a million dollars?
So we can once again read tweets like:
“What up, Miami?”
“Thrilled for my new movie to open next week.”
“Catch me on Jay Leno tonight.”
I thought surely there must be more to this.
So, I checked it out.
I am severely disappointed.
You can view the “Last Tweet and Testament” of the celebs here:
They are all the same… as if reading from a 45 second script. You choose who you want to bring back to digital life by texting their name to a specific number.
I believe the cause is an important one, and I should applaud anyone who attempts, with a good heart, to raise funds for a cause so worthy.
It’s an interesting idea. It also says something about our society and how ensconced we are in the arms of social media.
But here is what I really have to say:
Donate because it’s a good cause. Don’t donate because you can’t live without your 140 character update from your favorite star. Because you know what… you can.
I watched some of the “Last Tweet and Testaments”, waiting, just waiting for one of the celebrities to say that they would match, or even give a percentage of what their fans give in their name.
The campaign is supposed to “put the disease in perspective”.
It will be interesting to see how this plays out- or if the only thing it puts in perspective, is how overexposed we are to our present day celebrities, and how much quieter life can be without that exposure.
** You can also choose to end your own digital life on the website. I will not be doing that.
Plus, Hot Nerd would surely wage a campaign to keep me “digitally dead”.